Doing Business Online Brings Lots Of Fantastic Opportunities – It Can Really Help Your Company In New And Exciting Ways. Once Your Business Is Online, What Opportunities Can You Take Advantage Of?
(A) Finding lots of new customers – everyone’s online these days
(B) Selling your products or services straight from your website or app
(C) Delivering targeted advertising to customers
(D) Saving money on your heating bills
(E) Learning more about what your customers love
(F) Using analytics to power your online sales
Module 1 Lesson 2 Your Digital Opportunity
Karl, A 50-Year-Old Mechanic, Runs The Local Garage In A Small Town And Is Considering Taking His Business Online. How Could Going Digital Benefit His Business?
(A) He’d be more visible to customers
(B) He can target ads at local customers
(C) It’s easier to communicate ji with customers
(D) Less need for customer conversations
(E) More insights into customers’ online behaviour
(F) He can modernise his company logo
Module 2 Lesson 1 Your Online Goals
Q.1 – Hamish Is A Successful Hairdresser. He’s Decided To Grow His Business By Opening Another Salon. Hamish Doesn’t Have An Online Presence Yet, But Thinks This Might Help. Which Of His Business Goals Could Being Online Help Him Achieve?
(A) Attract new customers
(B) Gather customer feedback
(C) Source new hair colouring products
(D) Advertise extended opening hours
Module 2 Lesson 2 Building Your Online Presence
Hamish Has Created A Website With An Online Booking System For His Salon Appointments. He Wants To Engage More With His Customers And Came Up A List Of Goals. Help Hamish To Match Each Task With The Online Tool You Think He Should Use To Achieve His Goal.
Q.1 – Gather Customer Feedback
(A) An Online Gallery
(B) Email Survey
(C) A map
(D) Social Media Page
Q.2 – Tell customers about the extended opening hours
(A) An Online Gallery
(B) Email Survey
(C) A map
(D) Social Media Page
Q.3 – Show customers Hamish’s latest hair looks
(A) An Online Gallery
(B) Email Survey
(C) A map
(D) Social Media Page
Q.4 – Help local customers find the new salon
(A) An Online Gallery
(B) Email Survey
(C) A map
(D) Social Media Page
Module 2 Lesson 3 Marketing Your Online Presence
Hamish’s Website Isn’t Getting As Many Visitors As He’d Like. He’s Heard That Search Engine Marketing (SEM) Can Help, But Isn’t Sure How It Works. Can You Explain What SEM Enables You To Do?
(A) Buy ad space on a search results page
(B) Bid for keywords to display your content in search engines
(C) Tag keywords within your website content
(D) Optimise your website’s design
Module 2 Lesson 4 Analyse And Adapt
Despite His Digital Presence, The Number Of Hits On Hamish’s Website Is Still Low. He’d Like To Use Analytics To Find Out More About How Customers Are Interacting With His Site. What Can He Learn From Analytics? Select The Ways You Think Analytics Can Help Business Owners.
(1) Show which pages of a website are popular.
(A) Yes
(B) No
(2) Log which items of the website are clicked on.
(A) Yes
(B) No
(3) List which parts of the website a user doesn’t like.
(A) Yes
(B) No
(4) Identify where in the world visitors are logging on from.
(A) Yes
(B) No
Module 3 Lesson 1 Choosing Your Online Presence
Addie Runs A Local Bakery. After Getting The Business Up And Running Over The Last Six Months, She’s Now Ready To Create A Digital Presence. What Do You Think Addie Should Set Up First: A Social Media Profile Or A Mobile App?
(1) Social Media Profile
(2) Mobile App
Module 3 Lesson 2 How Websites Work
Addie Is Investigating How To Create Business Websites For Her Local Bakery Business. She’s Trying To Get Her Head Around How Websites Work. How Good Is Your Tech Knowledge? Can You Check The Facts For Addie?
Q.1 – An IP address is made up of a string of numbers that can be located by any device connected to the internet.
(A) True
(B) False
Q.2 – A browser figures out where online content is hosted and displays it to the user.
(A) True
(B) False
Q.3 – Every website is hosted on a server.
(A) True
(B) False
Q.4 – When users navigate to a website it is known as ‘hosting’.
(A) True
(B) False
Module 3 Lesson 3 Key Website Ingredients
Addie Owns The Knead To Know Bakery And Has Decided To Open A Website. But First She Needs To Choose A Domain Name. Take A Look At Her Ideas And Select The Best Domain Name By Crossing Off The Rest.
(A) www.knead2know.com
(B) www.kneadtoknowbakery.com
(C) www.Addies.com
(D) www.i-knead-it.org
(E) www.mybakery.com
Module 3 Lesson 4 Websites And Your Business Goals
Addie Is Drafting A Description For The About Us Page Of Her Bakery Website. Which Do You Think Works Best?
(A) Our business is driven by your vision and objective – to commit to sustainable, local produce that engages with and builds community spirit.
(B) Love cake? So do we. Here at Knead to Know Bakery we have a passion and reputation for creating the most delicious cookies, cakes and bread.
(C) We are the best bakers in town. Just like that!
Module 3 Lesson 5 Make Your Website Easy To Use
Addie Wants To Make Her Website Easy To Navigate. Which Of The Following Features Should Addie Include On Every Page Of Her Website?
(A) Side Menu
(B) About Us information
(C) Bakery logo leading to homepage
(D) Search field
Module 3 Lesson 6 Website Design Do’s And Don’ts
To Make The Homepage Of Her Local Bakery Website Interesting, Addie Wants To Add Some Media Elements To It. Different Elements Will Cause The Page To Take Longer To Load, So She Needs To Get The Right Mix For The Site. Can You Put The Following Elements In Order From The Ones With The Longest Load Time To The Shortest?
The Correct Order is:
(1) 2 minute HD advertising video for the bakery
(2) Large high res, full screen background image
(3) 20 second explainer animation
(4) Low res compressed thumbnail image
(5) Twitter button that links out to Twitter page.
(6) Text descriptions.
Module 4 Lesson 1 The Benefits Of An Online Strategy
Sam Has Recently Decided To Launch An Online Fitness Coaching Service. He Has Registered A Domain Name And Set Up A Website, But Is Unsure Of How To Launch His Business Online In A Way That Will Help Him Grow Sustainably. Help Sam Create His Own Online Business Strategy, By Selecting The Correct Steps He Should Take.
Q.1 – What should his first step be?
(A) Define business goals
(B) Create an email template
(C) Find an investor
(D) Ask the bank for advice
Q.2 – What should his second step be?
(A) Launch a blog
(B) Hire an assistant
(C) Design a logo
(D) Write a mission statement
Q.3 – What should his third step be?
(A) Launch an advertising campaign
(B) Identify his USP
(C) Launch a newsletter
(D) Hire an accountant
Module 4 Lesson 2 Taking A Business Online
Omar Owns A Stall Selling Handmade Cosmetics, And Wants To Launch An E-Commerce Site. He Has Lots Of Experience Selling His Products In Person At Markets, But Is Now Hoping To Reach More Customers Online. Can You Advise Omar On How To Make Both His Online And Offline Business Successful?
Q.1 – He should focus on duplicating his successful offline marketing efforts to an online audience
(A) True
(B) False
Q.2 – He should sell at a cheaper price on the website to attract more customers
(A) True
(B) False
Q.3 – He should identify his various online and offline audiences, and how best to engage them
(A) True
(B) False
Q.4 – He should consider paid online advertising as the sole means of promoting his business online
(A) True
(B) False
Module 4 Lesson 3 Understanding Customer Behaviour
Holly Owns A Dance Studio. To Improve Sales Of Dance Classes, She Is Reviewing How Her Marketing Team Could Update The Company’s Online Presence. As Part Of The Rebrand, The Team Listened To Customer Feedback And Mapped Customer Journeys. They Identified Two Things Online Customers Generally Struggled With: Navigating The Website And Finding The Business’s Contact Information. Which Of The Brand’s Touchpoints Should Holly Modify To Help Address Her Customer’s Feedback?
(A) Website layout
(B) Instagram account
(C) Instructor’s blog
(D) Email marketing
Module 4 Lesson 4 How To Stand Out From The Competition
Bobbi Owns A Protein Shake Company, Which Has Been Trading For 3 Years. Her Products Are Stocked In A Number Of Gyms, But The Company Has Not Seen Much Growth In Recent Months. Bobbi Would Now Like To Break Into The Online Market To Boost Product Sales. Which Of The Following Actions Should Bobbi Take To Identify Opportunities For Online Business Growth?
(A) Hire a Financial Planner
(B) Identify a USP
(C) Ship to new countries
(D) Build a SWOT analysis
(E) Distribute feedback forms to suppliers
(F) Review competitor websites
Module 4 Lesson 5 Using Goals To Improve Business Performance
Ryan Has Written Some KPIs To Help His Fitness Centres Achieve The Business Goal Of “Improving Overall Client Satisfaction”. Review These Four KPIs. Which Do You Think Fit The Criteria Of Being Specific, Measurable, Attainable, Relevant And Time-Bound?
(A) Ensure 80% of clients use the gym’s online system to book personal training appointments
(B) Increase how much money customers spend in the gym’s juice bar
(C) A score of 85% or more in the annual survey for the question ‘Would you recommend this gym to a friend?’
(D) Ensure 90% of new gym members book an induction session within the first two weeks of joining
Module 5 Lesson 1 Search Engine Basics
Seth Is Opening A Coffee Shop And Is Looking To Attract New Customers. Take A Look At The List Of Benefits Seth Sees In Using Search Engines. One Statement Is Not True. Can You Cross It Out?
(A) Customers can locate Seth’s products and services when they search for them online
(B) Search engines can help to get the word out locally about Seth’s new business
(C) Search engines can help Seth to target customers who are already looking for his business
(D) Customers will see advertisements for Seth’s business whenever they use a search engine
Module 5 Lesson 2 How Search Engines Work
Seth’s Coffee Shop Is Unique – It Has An Outside Roof Terrace And A Library Area So Customers Can Read While They Sip. He Also Sells Rare Coffee Beans Imported From Peru. What Are A Few Techniques He Could Use To Make His Website More Relevant To Its Desired Users?
(A) Point out unique aspects of his business
(B) Write a blog to sing the praises of his Peruvian beans
(C) Make sure his shop appears on Google maps
(D) Paste in a product description of his Peruvian beans that he found on another website
(E) Try to get other coffee-enthusiasts to review his business/website
Module 5 Lesson 3 How Search Engines See The Web
Seth Would Like To Make Sure As Many Interested Customers As Possible Are Seeing His Business’s Website Displayed In Their Search Results. What Are A Few Things He Could Pay Attention To In Order To Achieve This?
(A) Image file names
(B) Page titles
(C) Keywords in the content
(D) Keyword meta tags
Module 5 Lesson 4 Organic Search Explained
Organic Search Results Appear When Someone Makes A Search Using A Search Engine. They Aren’t Paid For By Businesses And They Aren’t Adverts. Which Of The Images Shows The Organic Search Results From This Particular Search?
(A) Image 1
(B) Image 2
(C) Image 3
Module 5 Lesson 5 Paid Search Explained
Seth Is Considering Advertising His Business Using Paid Search Results. What Do You Think Makes Paid Search Advertising So Effective As A Marketing Method? Look At The Following Statements And Decide Whether They Are True Or False.
Q.1 – Seth’s adverts are shown to people who are already interested in his type of business.
(A) True
(B) False
Q.2 – Seth will only be charged for advertising when his ad appears in the search results.
(A) True
(B) False
Q.3 – The paid search results are given a more prominent position on the search results page.
(A) True
(B) False
Q.4 – Seth will be charged for advertising only when someone clicks on his ad.
(A) True
(B) False
Module 5 Lesson 6 Google Search Console
Seth’s Website Has Been Up And Running For A While, But He Isn’t Sure How Effective It’s Been At Drawing In New Customers. How Can Google Search Console Help Seth With This?
(A) It can help show whether he’s using proper keywords in his content
(B) It can recommend better page titles for Seth to use
(C) It can recommend content that will drive more traffic to his site
Module 6 Lesson 1 Intro To Search Engine Optimisation(SEO)
Eric Is Expanding His Business By Selling Fruit And Veg Online. His Website Has Been Up And Running For A While But He’s Not Getting Many Views Or Orders Online. Eric Knows He Can Improve His Search Engine Results With Either Paid Search Or SEO.Take a look at the following search results screens. Where will his website appear in the search results if he purely uses SEO to improve his results?
(A) Image 1
(B) Image 2
(C) Image 3
Module 6 Lesson 2 The Importance Of An SEO Plan
Eric Is Keen To Improve His Search Engine Results And He Wants To Use SEO To Do It. He’s Written The Step-By-Step Process For His SEO Plan, But It’s Currently In The Wrong Order. Can You Reorder It?
The correct order is
(1) Do Keyword research
(2) See where I appear in search results for specific keywords
(3) Look for gaps in my SEO performance
(4) Review results and adjust plan.
Module 6 Lesson 3 The SEO Process
Eric Sells Fruit And Veg Online And Is Using SEO To Improve Where He Ranks In Search Engine Results. He’s Researched What People Search For To Get To His Website, And He’s Created Content To Match It. Eric’s SEO Work Doesn’t Stop There Though. He’s Been Talking To Some Friends And They’ve All Offered Him Advice About How He Should Keep Up With SEO Over Time. What advice should he not take?
(A) Contract an agency offering top organic search positions
(B) Don’t change your keywords as it confuses search engines
(C) Stay up to date with search engine changes
(D) Read about the trends in your industry and use them to create content for your page
(E) Get opinions from your customers on what might be missing from your site
Module 6 Lesson 4 How To Choose Keywords
Eric Is Optimising His Fruit And Veg Website For SEO And Would Like To Improve His ‘Long Tail’ Keywords. Which Of These Sets Of Words Contains An Example Of Long Tail Keywords?
(A) Maris piper potatoes
(B) Potato, potatoes, farm potatoes, organic potatoes
(C) Buy organic potatoes from a family farm
Module 6 Lesson 5 Setting Realistic SEO Goals
Eric Has Been Selling Fruit And Veg Online For A While. He’s Chosen The Keywords That He Feels Will Drive The Right People To His Website; Now He Needs To Track The Progress Of These Keywords With Analytics Tools. What Information Will Analytics Give Him?
(A) Where website visitors are located
(B) Which website visitors turn into paying customers
(C) What content visitors interact with
(D) Whether customers enjoy the fruit and veg they buy
Module 7 Lesson 1 Making Your Web Pages Search Friendly
Eric Blake Sells The Produce From His Farm Online. He Wants To Optimise The Page That Sells Fruit And Vegetables, So He’s Looking Into Titles And Meta Tags, Headings, And Improving His Copy. Can You Help Eric Choose A Suitable Title And Meta Description?
Q.1 – Click to Select Title
(A) Blake’s Produce: Fresh Fruit and Vegetables
(B) Blake’s Produce
(C) Blake’s Produce: Local to you
Q.2 – Click to select meta description
(A) Produce grown locally and delivered to you
(B) Fresh fruit and vegetables grown locally and delivered straight to your door
(C) Farm fresh produce grown by local farmer Eric and delivered straight to your door
Module 7 Lesson 2 How Other Websites Can Work For You
Eric Is Working On His Website, Which Sells Produce From His Farm. He’s Thinking Of Different Ways To Improve His Website So That It Appears On More Search Engine Results And Gets More Traffic. Which Of These Ideas Will Help Improve His Search Visibility?
(A) Write recipes that use vegetables that he sells
(B) Get lots of likes or followers on social media
(C) Encourage others to write about his website
(D) Add lots of links to the website
Module 7 Lesson 3 Cross Borders With SEO
Eric’s Farm Produce Business Started Locally In The UK, But He’s Started Getting Orders From Overseas As Well. Not Wanting To Miss This Opportunity, Eric Decides To Optimise His Website To An International Audience. What Should He Avoid Doing? Select The Things Eric Should Avoid Then Select Submit To Remove Them.
(A) Separating out each language into different pages
(B) Having different languages on the same page
(C) Adding language annotations to his webpage
(D) Using automated services to translate content
Module 8 Lesson 1 Introduction To Search Engine Marketing(SEM)
Michelle Is A Wedding Photographer In Cardiff. She Wants To Use Search Engine Marketing To Bring Customers To Her Website. Where Will Her Website Appear If She Uses Search Engine Marketing?
(A) Image 1
(B) Image 2
(C) Image 3
Module 8 Lesson 2 The SEM Auction
Michelle Has Created Some Adverts To Promote Her Wedding Photography Business In Cardiff. She Wants Her Adverts To Align With The Keywords ‘Wedding Photographer Cardiff Discount’, As She’s Offering 25% Off At The Moment. Can You Order The Following Advert Headings From Best To Worst In Terms Of How Well They Align With The Keywords?
The correct order is
(1) Cardiff wedding photographer – 25% discount
(2) Cardiff wedding photographer
(3) Discount wedding
(4) Wedding
Module 8 Lesson 3 What Makes A Good Keyword
To Increase Her Quality Score, Michelle Is Thinking About The Best Keywords And Phrases To Use. Cross Off The Keywords Which She Shouldn’t Use.
(A) Wedding photography Cardiff
(B) Cardiff weddings
(C) Wedding photography business based in Cardiff
Module 8 Lesson 4 Make Your Ads Stand Out
Michelle Is Writing Her Search Ad For Her Wedding Photography Business. She Wants To Make Sure It Stands Out. Which Of These Text Statements Would Work Best As An Ad?
(A) Wedding Photographer. Cardiff based photographer specialises in outdoor weddings and scenic locations. Book Now!
(B) Cardiff Wedding Photography. Get 25% off your first order. Make your reservation now.
(C) Welsh wedding pics. Want great wedding pics? Cardiff based photographer, Michelle, available for hire.
Module 9 Lesson 1 Achieve Relevance With Good Structure
Anna Is A Commercial Photographer. She’s Setting Up SEM Campaigns To Draw More Traffic To Her Site. She Needs To Make Sure Her Ads Are Relevant, And She’s Doing This By Creating Ad Groups For Each Type Of Product. Take a look at the ad below:
Wedding photography
Capture your special day with beautiful photographs
Call to book your date now!
Question – Can you help Anna by eliminating the keywords that wouldn’t be relevant to her ad?
(A) Bridal party photos
(B) Candid wedding photos
(C) Baby photoshoot
(D) Newborn baby photography
(E) Professional website photos
Module 9 Lesson 2 Get The Most From Your Keywords
Anna Specialises In Portrait Photography. She Uses Her Website To Reach Potential Customers And Has Recently Set Up An SEM Campaign To Draw More Traffic To Her Site. She Wants To Use Negative Keywords To Make Sure Her Ads Don’t Appear For People Who Aren’t Potential Customers. Which Of The Following Keywords Are The Negative Keywords?
(A) Photographer
(B) Portrait
(C) Landscape
(D) Family photo
(E) Watercolour
Module 9 Lesson 3 Fine-Tune With Keyword Match Types
Anna Has A Themed Portrait Photography Studio. She Offers Competitive Prices And Reaches And Engages With Visitors To Her Site Through Her Online Presence. However, Not Many Of Them Become Paying Customers. Anna Has A Range Of Keywords And Wants To Fine-Tune Them To Best Target Potentially Paying Customers. Put the keywords in order of the broadest to the most restrictive.
The correct order is
(1) Photography, portraits
(2) Portrait photography studio
(3) Movie themed portrait photography
(4) Film themed portrait photography, low cost
Module 9 Lesson 4 How To Know What’s Working And What Isn’t
Anna Is A Photographer. She’s Previously Focused On Wedding Photography, But She Now Takes Requests To Photograph Other Events As Well. Customers Can Contact Her Through The Site’s Enquiry Page To Make Requests. They Can Also Look At Her Gallery And Sign Up To An Email Newsletter. Anna wants to track how many people request photography for events that aren’t weddings. Where should she place the conversion tracking code?
(A) Homepage
(B) Enquiry page
(C) Enquiry confirmation page
(D) Newsletter sign-up page
Module 10 Lesson 1 Marketing To The Locals
Jim Is Running A Bike Shop In A Popular Tourist City And He’s Started A Bike Hire Service. What Would Be The Better Way For Jim To Attract More Tourists – A Map Feature Or A Social Media Page?
(1) A Map feature
(B) A Social Media page
Module 10 Lesson 2 The Power Of Local Directories
Jim Owns A Local Bike Shop And Wants To Be Noticed More By The People In His Town. He Decides To Use The Internet To Connect With Customers Online By Creating A Listing For His Business In A Local Directory Like Google My Business. Help Jim Create His Listing By Choosing The Minimum Information He Should Add.
(A) Jim’s Bikes
(B) 10 Bird Way, Cowseld, West Sussex, RH11 5XN
(C) Phone number 01269 559632
(D) Open 9–5 Mon–Sat
(E) Image of a bike
Module 11 Lesson 1 Using Digital To Advertise Locally
Esmeralda Runs A Local Bike Shop. If She Advertises Her Shop Using The Internet, Esmeralda Could Reach People In Many Different Countries. But She Doesn’t Want To Do That. She Wants To Target Her Online Ads To Local Customers. How Can She Do This Effectively?
(A) Show ads to people within 10 miles of her shop
(B) Display the ad during the shop’s opening hours
(C) Tailor her ads for people who live locally
(D) Hand out flyers and business cards to local shops
Module 11 Lesson 2 Reaching Locals On Their Mobiles
Esmeralda Runs A Local Bike Shop. She Knows A Lot Of Her Customers Use Smartphones With GPS, So She Invested In A Mobile App That Can Utilise This Technology. She Has A Couple Of Ideas How To Use The App To Engage Her Customers. Can You Remove The Ideas That Do Not Need GPS?
(A) Send sales alerts when customers are near the shop
(B) Notify people of promotional events like a free tune-up
(C) Direct customers to Esmeralda’s shop
(D) Send personalised coupons to repeat customers
(E) Let customers schedule appointments for repairs
Module 11 Lesson 3 SEO For Local Businesses
Esmeralda Owns A Bike Shop And Wants To Make Her Website Interesting For Local Customers. She’s Currently Planning Blog Content That Will Help Her Show Up On Searches For Local Shops. She’s Had An Idea For A Post About Famous Cyclists And One About Popular Bike Trails In The Area. Which One Do You Think Esmeralda Should Start With?
(1) Post about famous cyclists
(2) Post about popular bike trails in the area
Module 12 Lesson 1 Social Media Basics
Lily Runs A Vintage Clothing Company. She’s Set Up An Instagram And A Facebook Page, And Has Gained Some Followers By Putting A Sign Up In Her Shop. What Can Lily Do To Keep These Followers And Encourage Others?
(A) Start a conversation with your followers
(B) Comment on all of your followers’ personal posts
(C) Delete all negative comments
(D) Post regularly
(E) Name and shame competitors
Module 12 Lesson 2 The Right Social Media Sites For You
Lily Has Drafted A Number Of Different Posts For Her Social Media Accounts. Can You Match The Post To The Best Social Network For Each Of The Following Scenarios?
Q.1 – Vintage Lily is looking for a carpenter to create a bespoke counter top for our vintage clothing shop; contact me for details
(A) Instagram
(B) LinkedIn
(C) Facebook
Q.2 – Loving these recent photos of the new range by my fantastic photographer friend Rae
(A) Instagram
(B) LinkedIn
(C) Facebook
Q.3 – So excited about our first ever after-hours vintage fashion show on Thursday at 7 p.m. – join us?
(A) Instagram
(B) LinkedIn
(C) Facebook
Module 12 Lesson 3 Setting Your Goals For Social Media
Lily Has Had Fun Experimenting With The Various Social Media Networks But It’s Time To Get A Little More Serious. Which Of Lily’s Business Goals Can She Achieve With Social Media?
(A) Raise the profile of the business
(B) Keep expenditure within the stated budgets
(C) Attract new customers and grow the customer base
(D) Control the flow of stock
(E) Discuss new products with customers
Module 12 Lesson 4 Getting On Social Media
Lily Is Setting Up A Twitter Profile For Her Business. She’s Put Together A List Of The Key Things She’ll Need To Get Her Profile Up And Running. Can You Check Her List And Cross Off Any Items She Doesn’t Need To Include In Her Twitter Business Profile?
(A) A business email account
(B) Annual membership fee
(C) A company logo or photo
(D) Business description and contact details
(E) Number of employees in the business
Module 13 Lesson 1 Your Long-Term Social Media Plan
Lily Runs A Vintage Clothing Shop And Wants To Engage More With Her Customers Online. She Currently Posts To Two Social Media Networks But Wants To Develop A Full Social Media Strategy. Review The Possible Options. Can You Place Them Into The Right Order, Starting With What Lily Should Do First?
The correct order is
(1) Create a Social Media Plan
(2) Set up accounts on appropriate social media sites
(3) Sign up to a Social media management tool
(4) Create a list of posts to be automatically posted in the coming weeks
Module 13 Lesson 2 Advertising On Social Media
Lily Has Decided To Use Some Of Her Social Media Budget For Targeted Facebook Adverts. She’s Keen To Take Her Vintage Clothing Business Global And Wants To Reach A Wider Audience, So Which Groups Should Her Advertisements Be Targeted At?
(A) Users who have posted about buying vintage clothes
(B) Users who have ‘liked’ vintage clothing
(C) Users who live within 20 miles of Lily’s shop
(D) Users who live in countries that she’d be happy to mail her products to
Module 13 Lesson 3 Measuring Success In Social Media
Lily Is Keen To Use Analytics To Evaluate The Results Of Her Social Media Campaigns. Analytics Can Help With This Question. Can You Help Her By Crossing Off The Things That Analytics Won’t Be Able To Help Her With?
(A) Tell Lily how many visitors interact with her website
(B) Show Lily how visitors found the site
(C) Schedule content to be posted automatically at specified times
(D) Send custom posts to specific visitors
Module 13 Lesson 4 Avoiding Social Media Pitfalls
Lily Sees A Negative Post On Twitter About Her Vintage Clothing Business: “Received My #VintageLily Dress Today Only To Find The Zip Was Broken! #Lousyservice #Vintagewoes” How Do You Think She Should Respond?
(A) “@sophie112 – We’ve never had our zips break before. Did you pull it too quickly?”
(B) “So sorry to hear that @sophie112 DM me so that we can get that dress fixed up as soon as possible.
(C) “@sophie112 That’s a shame, sometimes the zips just break.”
Module 14 Lesson 1 The Evolution Of Mobile Devices
Phil Runs A Local Plumbing Business. He Has A Website But It Isn’t Mobile-Optimised. He’s Deciding Whether To Make His Site Responsive Or Create A Customised App. Help Him To Decide Which Route To Take First.
(1) Create a customised App
(2) Make his website responsive
Module 14 Lesson 2 Understanding Mobile Web And Mobile Apps
Now That Phil Has Decided On A Responsive Website, He Needs To Select A Great Design. Have A Look At These Website Layouts. Which Do You Think Is Best Suited For Mobile?
(A) Website A
(B) Website B
(C) Website C
Module 14 Lesson 3 Understanding Mobile Apps
Phil Has Limited Technical Knowledge But He Wants To Create An App To Simplify The Booking Process For His Customers. It’s Important To Select The Right Approach When Making An App. Which Of The Following Routes Would You Not Recommend To Phil?
(A) A professional app developer
(B) An online self-service tool
(C) Repurpose an existing app
(D) Make the app himself
Module 15 Lesson 1 Introduction For Advertising On Mobile
Mo Is A Plumber In Glasgow. He Has A Mobile-Friendly Website, And Wants To Make Sure His Site Becomes More Visible On The Results Page During A Search. Which Keywords Do You Think Would Work Well For His Mobile SEO?
(A) Leaky Tap
(B) Blocked Sink
(C) How to fix a burst pipe in your bathroom
(D) Local plumber
(E) Pressure has failed in boiler, how can I fix it myself?
(F) Ubend fix
(G) Why is my dishwasher making a gurgling sound?
Module 15 Lesson 2 Search Campaigns For Mobile
Mo’s A Plumber With A Responsive Website. He Wants To Make Sure He’s Using The Right Keywords For His Mobile SEO. Which Online Tool Could Help Him Identify Which Keywords Would Be Most Effective?
(A) Google Keyword Planner
(B) Google Analytics
(C) Hootsuite
Module 15 Lesson 3 Display Campaigns For Mobile
Mo Is Keen To Advertise His Plumbing Business. He Needs To Find The Display Advert Design That Will Display Optimally On A Large Smartphone Device, As That’s What Most Of His Customers Use. Which Of The Designs Would Work Best On Smartphones?
(A) Design 1
(B) Design 2
Module 15 Lesson 4 Social Media Campaigns For Mobile
After A Lull In Sales, Mo Wants To Use A Social Media Campaign To Launch Some Of His New Plumbing Services. He Wants To Make Sure He’s Targeting The Right Audience. Which Parameters Should He Use To Decide Who To Target?
(A) Internet speed, age, interests, hair colour, location, job title
(B) Age, interests, location
(C) Marital status, gender, interests, age
Module 15 Lesson 5 Video For Mobile
Mo Has A Plumbing Business. He’s Noticed That Other Service Companies Publish Short Videos To Show Off Their Expertise, Products, And How They Do Things. This Engages Their Customers And Drives Interest In Their Services. To Help Customers With Common Plumbing Problems, He Wants To Create A Do-It-Yourself Video On His Website. How Long Should He Make His Video?
(A) 30 seconds
(B) 60 seocnds
(C) 90 seconds
(D) 120 seconds
(E) 150 seconds
(F) 180 seconds
Module 16 Lesson 1 Intro To Content Marketing
Angela Opened Her Own Beauty Salon Two Years Ago, And Is Now Looking At How Content Marketing Can Help Her Boost The Business’s Profile Online. How Could Content Marketing Help Her?
Q.1 – Could it help her find cheaper suppliers?
(A) True
(B) False
Q.2 – Could it help her develop a stronger brand identity?
(A) True
(B) False
Q.3 – Could it help her understand her customers’ shopping preferences?
(A) True
(B) False
Q.4 – Could it help her connect with the right audience?
(A) True
(B) False
Module 16 Lesson 2 Get To Know Your Online Customers
Alex Is A Mechanic Who Owns A Small Garage. He’s Also A Keen Blogger, And Writes Great Posts About His Passion: Cars! He Thought His Blog Would Attract More Car Lovers To His Garage, But So Far His Blog Posts Are Not Very Popular And Are Rarely Shared On Social Media. He Has Researched How To Improve The Blog And Now Has A Number Of Actions He Can Take, But Is Unsure Which Should Come First. Can You Help Him By Arranging The Following Actions Into The Correct Order?
The correct order is:
(1) Find out who his audience is
(2) Segment his audience into groups
(3) Create specific content targeted to these audience profiles
(4) Publish the content and promote it to his audience
Module 16 Lesson 3 Choosing The Right Format For Your Content
Jamie Is Part Of The Content Marketing Team For Fitstuff, A Sports Shop. The Content He’s Producing Needs To Appeal To New Customers, As Well As Provide Extra Value To Existing Customers. Which Of The Following Content Would Appeal Best To Both Audiences?
(A) List of the top 10 sports equipment outlets/shops
(B) A competition inviting customers to submit photos of themselves wearing Fitstuff gear, with store gift vouchers up for grabs as prizes
(C) 10% discount vouchers for all new customers
(D) A blog about the store’s recycling scheme for old trainers
Module 16 Lesson 4 Writing For Online Audiences
Josh, An Interior Designer, Has Decided To Create Blog Posts And Share Them On Social Media To Promote His New Business. He’s Made A List Of All Of The Things He Should Remember When Writing – However, Not All Points On His List Are Correct. Can You Help Him Identify The Points That Are Correct On This List?
(A) Focus on your target audience
(B) Only write about the products or services you offer
(C) Be consistent in your writing style and tone of voice
(D) Add the hook to the end of your blog post
(E) The longer the post, the better
Module 16 Lesson 5 Help Your Content Be Seen
Lydia Is A Business Student Working For A Hotel’s Marketing Department For The Summer. She’s Responsible For Creating And Promoting Content Across The Hotel’s Online Channels. What Should She Do, And In Which Order?
She should do things in the following order:
(1) Consider all the channels available
(2) Decide what content to create, and when, based on the target audience
(3) Create content
(4) Publish content
(5) Promote content
Module 16 Lesson 6 Measuring Your Success In Content Marketing
Maria Has A Pet Shop In Bristol, And Is Writing Fun Blog Posts About Pets On Her Website, Which Are Also Being Promoted On Her Social Media Accounts. Her Goal Is To Try And Increase Product Sales Through Content Marketing Efforts. Which Metric Is The Most Relevant In Assessing Which Blog Posts Are Contributing To Increased Product Sales?
(A) How long users spend on each blog post
(B) Which websites are referring traffic to her blog
(C) The number of new subscribers to her email marketing list
(D) How many people click the “Buy Now” CTA at the end of each blog post
Module 17 Lesson 1 Email Marketing Basics
Steph Runs An Online Pet Supplies Shop, And She Has Some Ideas About How Email Marketing Can Help Her Business. Two Of Her Ideas Are Correct And Two Are Not. Can You Weed Out The Wrong Ones?
(A) It’s a good way of keeping customers informed about products
(B) It helps customers talk to each other via email
(C) It will let me send info about dog-related products to customers who have dogs
(D) It lets customers email me if they have problems or questions
Module 17 Lesson 2 Your Email Marketing Options
Steph Is Thinking About Using An Email Marketing Service To Help Her Send Out Marketing Emails For Her Pet Supplies Store. What Benefits Are There To Using An Email Marketing Service?
(A) They make it easier for customers to sign up to receive marketing emails
(B) They can help you create a customer database
(C) They write marketing emails for you
(D) They make it straightforward to send out personalised emails
Module 17 Lesson 3 Crafting Great Marketing Emails
Steph Is Writing A Marketing Email To Send Out To Customers Who Have Bought Puppy Food And Toys From Her Online Shop. Which Of The Following Options Should She Select To Use In The Subject Line Of The Email?
(A) Save ££££s on PUPPY FOOD!!!!
(B) MEGASALE on food for PUPZ!
(C) Hi John, do you have a new puppy?
Module 17 Lesson 4 Managing Successful Email Campaigns
Steph Is Curious To Learn How Her Customers React To Email Marketing Campaigns. What Kind Of Analytics Data Might She Expect To Get From Her Recent Email Marketing Action?
(A) Open rates
(B) Clickthrough rates
(C) Weekly sales
(D) Trash rates
Module 17 Lesson 5 Managing Measuring Success In Email Marketing
Amelia Is A Marketing Assistant At A Big Clothing Brand, And Has Just Sent Out Her First Email Marketing Campaign. She Takes A Look At The Click Through Rate, To Understand How Many People Clicked On A Link In The Email In Order To Land On Her Website. What Is The Drawback Of This Metric?
(A) The reason for the rate being higher or lower is unknown
(B) The less people that open the email, the lower the rate
(C) It doesn’t track the number of bounces
Module 18 Lesson 1 What Is Display Advertising?
Colin Has Been Running A Film Review Website For His Podcasts For The Past Two Years. He’d Like To Start Advertising His Site To Increase The Number Of Subscribers. To Do That He Wants To Contact Some Media Owners. Who Do You Think Colin Should Contact?
(A) A forum for movie fans
(B) Film production agency
(C) An offline business directory
(D) A network that matches businesses with ad space to sell
Module 18 Lesson 2 Search Advertising Vs. Display Advertising
To Maximise The Hits On His Website, Colin Wants To Target Two Different Audiences Using Both Display Ads And Search Advertising. His Two Target Audiences Include Cinema-Goers And Home Movie Watchers. Which Type Of Approach Would Work For Each Audience?
(1) Home Movie watchers
(A) Place a display ad for the local cinema on Colin’s own website
(B) Place a display ad on a cinema listings site
(C) Create a search ad with keywords based on Colin’s film reviews
(D) Distribute flyers at the local cinema
(2) Cinema-goers
(A) Place a display ad for the local cinema on Colin’s own website
(B) Place a display ad on a cinema listings site
(C) Create a search ad with keywords based on Colin’s film reviews
(D) Distribute flyers at the local cinema
Module 18 Lesson 3 The Ins And Outs Of Display Advertising
Colin’s Favourite Director Has Launched A New Film. Colin Has Written A Review And Wants To Use It To Bring In Visitors With A Digital Campaign. Considering He Has A Limited Budget, Which Of The Website Pages Would Not Be Ideal For His Digital Ads?
(A) Filmography page of the director
(B) His friend’s culinary blog
(C) Cinema listings
(D) Local news website
Module 19 Lesson 1 Making Display Ads Meet Your Goals
Colin Distributes A Popular Movie Review Podcast Called ‘Film Talk’ From His Website. He Wants To Use Display Advertising To Attract New Visitors To His Site. Take A Look At The Three Adverts. Pick The One You Think Will Draw The Most Visitors.
(A) Text-based ad
(B) Video ad
(C) Image and text ad
Module 19 Lesson 2 Understanding Ad Networks
Colin Has Created His First Video Ad, And Identified Quite A Few Film-Related Websites Where He’d Like To Display It. What One Solution Will Allow Colin To Easily Place His Ad On As Many Relevant Websites As Possible?
(A) Tweet the video link to his friends
(B) Email website owners to ask if they will feature his video
(C) Use an ad network such as Google Display Network
(D) Share the video on his Facebook page
Module 19 Lesson 3 How Retargeting Works
Colin Is Getting A Lot Of Traffic To His Podcast Website, But Not Many Subscribers. He Has Budget To Design Three Display Ads To Encourage People Back To His Website To Subscribe. Colin Came Up With A List Of Target Groups That He’d Like Reach With His Ads. Help Him To Cross Off The Two Least Useful Target Groups From His List.
(A) People who visit his site
(B) People who search for TV-related podcasts
(C) People who have started (but not finished) the subscription process
(D) People who download his e-catalogue
(E) Commentators on film forums
Module 20 Lesson 1 The Rise Of Online Video
Justin Is A Passionate Cook. He Runs A Vegetarian Cooking Website Where He Shares Recipes And Sells Speciality Ingredients. How Could Justin Reach His Customers Through Online Video?
(A) Upload cooking videos to YouTube
(B) Advertise on other videos to promote his recipes
(C) Add video to his own website
(D) Advertise on online games
(E) Buy a TV commercial slot
(F) Share video on his social media pages
Module 20 Lesson 2 How Video Fits Into Your Online Strategy
Justin’s Created The Perfect Vegetarian Lasagne, And He Wants To Share His Recipe With The World. Can You Help Him Plan Where To Put A Promo Video So It Will Most Effectively Reach His Target Audience?
(A) In an email to his customers
(B) Cookery section of YouTube
(C) Websites selling speciality vegetarian ingredients
(D) Local directory listings
Module 20 Lesson 3 Creating Video Content Within Your Budget
Justin Wants To Do Some Video Interviews With Other Local Chefs. He Wants To Add The Videos To His Blog. Can You Help Him Order His To-Do List?
The correct order for his To-Do list is:
(1) Plan the video release schedule
(2) Storyboard the video content
(3) Decide on a location and source props
(4) Find a video crew and film the videos
(5) Edit then upload the videos
Module 20 Lesson 4 Sharing And Promoting Your Videos
Justin Is Uploading Some New Videos. What Can He Do To Increase The Chance Of Them Being Promoted And Shared?
(A) Post it on his website as well as other sites
(B) Use a title and keywords that the target audience will use to search
(C) Have a call to action such as a ‘share’ option
(D) Add hashtags to your videos for social networking sites
Module 20 Lesson 5 Advertising On Video Sharing Sites
Justin Wants To Do More Video Advertising. He Knows His Blog Audience Likes Cooking At Home, TV Shows Featuring Famous Chefs And Cooking Demo Videos. Which Keywords Should He Choose For The Google Ads Programme?
(A) Home Cooking
(B) TV Chefs
(C) Instructional Videos
(D) Cooking Videos
(E) Chefs
(F) TV Shows
Module 20 Lesson 6 Measuring Video Performance
Justin Is Studying His Food Blog’s Analytics. He Notices That Most People Give Up On His Videos After 60 Seconds. He’s Brainstormed A List Of Fixes. Cross Out The Ones That You Think Are Wrong.
(A) Change his preview image and video title
(B) Update the video description
(C) Keep new videos under 60 seconds
(D) Review the comments to see what viewers have said
Module 21 Lesson 1 What Is Web Analytics?
Linda Runs A Guesthouse With A Website Where People Can Book Their Rooms Online. She’s Been Using Web Analytics To Monitor How Customers Interact With Her Website. Linda Uses The Information To Improve The Site And The Visitor’s Experience. Take A Look At The Following Terms – Do You Know What They Mean In The Web Analytics World?
(1) Time spent on site
(A) Metric
(B) Conversion
(C) Dimension
(2) Visitor’s device type
(A) Metric
(B) Conversion
(C) Dimension
(3) Visitor’s location
(A) Metric
(B) Conversion
(C) Dimension
(4) Signing up to the newsletter
(A) Metric
(B) Conversion
(C) Dimension
Module 21 Lesson 2 Making Web Analytics Work For You
Linda’s Analytics Data Shows People Unsubscribing From Her Newsletter After Two Weeks. These People Also Aren’t Booking Rooms At Her Guesthouse. Linda Gets Some Advice From Her Friends. Whose Advice Should She Take?
(A) “Stop sending newsletters as people aren’t reading them”
(B) “Review the content of the newsletters to check they’re suitable”
(C) “Check you’re not sending too many newsletters”
(D) “Send more newsletters reminding customers to book a room”
Module 21 Lesson 3 Tracking Specific Goals With Web Analytics
Linda Runs A Guesthouse And Has Been Using Analytics To Gather Information About How People Interact With Her Website. She’s Recently Revamped Her Newsletter, And Has Made The Site Responsive To Appeal To Users On Mobile Devices. Which Elements Of The Analytics Should Linda Focus On To Measure The Effectiveness Of Her Changes?
(A) Number of visits to the site per month
(B) Number of site pages users explore on average
(C) Amount of time visitors spend on the site
(D) Number of people clicking on the links in her newsletters
(E) Percentage of orders made on smartphones and tablets
Module 22 Lesson 1 Web Analytics And Organic Search
Linda Runs A Guesthouse. She Wants To Use Analytics To Measure Traffic Coming To Her Website From Organic Search Results. What Can She Learn From Analytics Reports?
(A) Which search engines visitors use
(B) How traffic is trending over time
(C) How relevant the content is for keywords
(D) How many visitors are using mobile devices
Module 22 Lesson 2 Tools To Measure SEM
Linda Owns A Guesthouse And Has A Website Where Customers Can Book And Pay For Rooms In Advance. Linda Uses SEM To Create Targeted Ads For Her Rooms. She’s Now Looking At The Analytics Data For The Different Ad Campaigns She Runs. Take A Look At The Analytics Data For The Three Campaigns. Which One Campaign Is Performing Least Well?
(A) Cosy guesthouse in Guildford town centre Get away from it all in a relaxed setting Book a room today!
(478 clicks 6% conversion rate)
(B) Family friendly guesthouse Lots to do nearby Come and see what we have to offer!
(830 clicks 2% conversion rate)
(C) Romantic guesthouse getaway in Guildford Plan a special trip with your loved one Book online now!
(630 clicks 4% conversion rate)
Module 22 Lesson 3 Breaking Down Your Data For Insights
Linda Runs A Successful Guesthouse In The Centre Of Guildford. She Promotes The Guesthouse Online And Has A Website Where Customers Can Book And Pay For Rooms In Advance. Linda Wants To Use Segmentation To Break Down Her Analytics Data. What Information About The Visitors Can She Gather By Using This?
(A) Devices used
(B) The visitor’s city
(C) The visitor’s country
(D) The number of clicks on a page
Module 23 Lesson 1 Using Data To Understand Audiences
Charles Is Thinking About Taking His Business Online. He Has Many Questions, But First He Wants To Understand What Benefits Data Can Have In Online Marketing. He Needs Some Advice. What Are The Benefits Of Data In Online Marketing?
(A) Data can be accessed and analysed in real time
(B) Data helps you make informed decisions
(C) Data allows you to regard every customer as a number, removing the need for personalisation
(D) Digital data reaches more customers
Module 23 Lesson 2 Understanding The Data Cycle
Jo Is About To Launch A New Online Campaign, And Wants To Know How Data Can Be Used To Make The Campaign As Effective As Possible. Rearrange The Steps Below In The Correct Order To Help Jo Understand What Should Happen First.
The correct order for the steps to follow is:
(1) Identify the goals of the campaign and plan the next actions to take
(2) Collect the relevant data
(3) Check and investigate the findings
(4) Take action to test the hypothesis
Module 23 Lesson 3 Creating Actionable Insights From Your Data
Lee Is Currently Trying To Promote A Free EBook Download On His Website. He Has Spent Time Creating Compelling Emails And Posting Updates On His Social Media Accounts. He Decides To Use Data To Work Out If Actionable Insights Can Improve The Success Of His Non-Paid Promotional Efforts.
Here are the highlights of the data that was gathered:
- 75% of all eBook downloads came via his social media posts, 15% coming from his email newsletter and 10% via organic search traffic
- Most eBook downloads occured between 5.00 p.m. and 7.00 p.m.
- Facebook accounted for 65% of social media eBook downloads, LinkedIn made up another 25%, while other social media platforms delivered a total of 10%.
Using this information, what actionable insights could Lee come up with to improve the success of his promotional efforts going forward?
(A) Develop additional email marketing content, ensuring emails are delivered during the off-peak eBook download time.
(B) Post content across all social media channels during off peak eBook download time, and send email marketing content during peak eBook download time.
(C) Reduce his efforts on the email marketing campaign and expand on social media promotion, specifically on Facebook and LinkedIn.
(D) Schedule engaging Facebook posts to be published between 5.00 p.m. and 7.00 p.m.
Module 23 Lesson 4 Managing Numbers Using Spreadsheets
Cassie Has Been Using Spreadsheets To Keep Track Of How Her Email Campaigns Have Been Performing. She Has Created Three Different Graphs Using All Of The Data At Her Disposal. Which Graph Best Shows That The Open Rate Of Her Emails Has Decreased Over Time?
(A) Image 1
(B) Image 2
(C) Image 3
Module 23 Lesson 5 Presenting Data Effectively
Anya Is Working On A Presentation For Potential Investors. They Would Like To See How The Demand For Public Parking Has Grown In The Past Three Years. Anya Has Created The Following Four Graphics To Illustrate The Growth Demand. Which Graphic Would Be The Clearest And Make The Most Impact On The Investors?
(A) Image of a table of figures
(B) Image of bar graph
(C) Image of pie chart
(D) Image of a heat map
Module 24 Lesson 1 Using E-Commerce To Sell
Jo Owns A Furniture Shop, And She’s Just Started Using The Internet To Boost Sales. She Has Some Ideas On What To Do To Sell Products On Her Website. Help Jo Decide On One Idea And Cross Off The Rest.
(A) Publish her inventory on a third party site
(B) A forum to get feedback on her services
(C) Use a money transfer provider to take customer payments online
Module 24 Lesson 2 Taking Payments And Manage Orders
Jo Wants To Create A Fully Functional Online Store. Can You Check Which Of The Following Features Are Available In Most Fully Functional Online Stores?
(1) Order management via a backend system
(A) Yes
(B) No
(2) Customer reviews pane
(A) Yes
(B) No
(3) Products browser
(A) Yes
(B) No
(4) Over-the-phone payments via a web-based calling system
(A) Yes
(B) No
Module 25 Lesson 1 Creating A Smooth E-Commerce Experience
Jo Wants To Use Analytics Data And Visitor Surveys To Make Some Improvements To Her E-Commerce Website, But She Only Has Limited Time And Budget. What Actions Could Jo Take For Each Of These Findings?
(1) Customers access the shop a lot on mobile
(A) Add customer reviews
(B) Create registration for customer accounts
(C) Introduce responsive design
(D) Add a search feature
(2) Customers want to find a specific product
(A) Add customer reviews
(B) Create registration for customer accounts
(C) Introduce responsive design
(D) Add a search feature
(3) There are lots of website visits but no one is buying the products
(A) Add customer reviews
(B) Create registration for customer accounts
(C) Introduce responsive design
(D) Add a search feature
(4) Repeat customers add products to their cart but are not checking out
(A) Add customer reviews
(B) Create registration for customer accounts
(C) Introduce responsive design
(D) Add a search feature
Module 25 Lesson 2 Product Promoting And Merchandising
Office Sets Are Steady Sellers For Jo. How Can She Suggest Office Furniture Items To Customers Who Might Not Have Considered Them Yet?
(A) Create a ‘Suggested products’ banner
(B) Use analytics to understand who is visiting the site
(C) Add a video tour of the shop
Module 25 Lesson 3 Retargeting For E-Commerce
Jo Has Noticed That Some Of Her Customers Leave Her Site Without Making A Purchase. She’s Set Up Some Product Retargeting Ads, And Wants To Measure The Performance Of Her Campaign. What Parameters Should She Look At To See If She’s Attracting Potential Customers?
(A) Conversion rates
(B) Number of people clicking on each ad type
(C) Comments on her social media profile
(D) How many pages visitors check before they leave the site
Module 26 Lesson 1 Introduction To International Marketing And Export
Matt Runs An Online Vintage Record Store In The UK. He Wants To Expand Into New Markets, But Doesn’t Know Where To Begin. What Tools Can Help Him Choose His New Market?
(A) Market insight tools
(B) Search trends by location
(C) Translation services
Module 26 Lesson 2 Validating Your New Market
Matt Has Found Out There’s A Growing Market For Vintage Records In Portugal. He Now Needs To Identify Insights On His New Audience Using A Variety Of Tools. Can You Help Him Match The Correct Tool With Its Corresponding Insight?
(1) High search traffic on vintage record terms from Portugal
(A) Google Keyword Planner
(B) Google Analytics
(C) Google Market Finder
(2) Low competition on search ads in Portugal
(A) Google Keyword Planner
(B) Google Analytics
(C) Google Market Finder
(3) People in Portugal are looking at his website
(A) Google Keyword Planner
(B) Google Analytics
(C) Google Market Finder
Module 26 Lesson 3 Being Understood Abroad
Matt Needs To Make Sure His Website Is Suitable For His Portuguese Customers. He’s Made A List Of Translation And Localisation Tasks. Which Items On His List Relate To Localisation?
(A) Adjusting colloquialisms so they make sense in Portuguese
(B) Adding his UK office’s address to the main site
(C) Calculating prices of the products in local currency.
(D) Adjusting humourous product descriptions so they make sense in Portuguese
Module 26 Lesson 4 Advertise Across Borders
Matt’s Chosen His Market, Now It’s Time To Find New Customers. He Has A Few Ideas, But Not All Of Them Will Reach His Portuguese Audience. Can You Help Him Choose His Best Advertising Ideas?
(A) Advertise on Portuguese music websites
(B) Send English emails to current UK customers
(C) Use search ads driven by translated search terms
(D) Set up a Portuguese fanpage for his store
Module 26 Lesson 5 The Support Systems You Will Need
Portugal Seems Like A Good Market For Matt To Move Into. He’s Looked Into The Legal Requirements Of Trading Records In Portugal And Is Pleased To Find There Aren’t Any. But What Other Financial Or Regulatory Requirements Should He Check?
(A) Custom duties and tariffs
(B) Portuguese taxes
(C) Exchange rates
(D) National holidays
(E) Product safety requirements
(F) Insurance cover
Module 26 Lesson 6 Helping Customers Abroad Buy Your Products
Matt’s Found Out That Portugal Has Fast Internet Speeds, Which Is Great For Accessing His Website. What Things Will Matt Definitely Need To Do Now He Has Customers In A New Market?
(A) Use an international payment system
(B) Research the Portuguese music scene
(C) Visit Portugal frequently
(D) Use an automated translation service
(E) Learn to speak Portuguese
(F) Check his site from an international point of view
Module 26 Lesson 7 Delivering To Customers Across The Globe
Matt’s Getting Ready To Sell His Vintage Records To Portuguese Customers Online. But There’s One Unhelpful Task On His To-Do List. Can You Cross It Out For Him?
(A) Research label requirments for international shipping
(B) Set up a few Portuguese social media accounts
(C) Choose an international shipping partner
(D) Set up customer service for international orders
About Check Your Knowledge Section From Google Digital Unlocked
The Check Your Knowledge section of the Fundamentals of Digital Marketing course contains one question for every lesson in a module. This question tests your understanding of the lesson you completed. You have to successfully complete every question from the Check Your Knowledge section to be eligible for the Topic Quiz/Assessment.
Conclusion
These are all the questions for the Check Your Knowledge section. Don’t just copy the answer, click on the question, and study the explanation for a better understanding of the topic.
