110 Unique Business ideas:
Business ideas No.3
3. Specialty Advertising
John, a Cleveland native, began selling at the early age of
eight, samples of pens, coffee mugs, and T-shirts left over from his uncle’s
specialty advertising business located in Toledo. His early customers included
his relatives, local friends and neighbors By the time he was 12 he was
corresponding with Cleveland business executives, introducing them to the
benefits of specialty advertising. It was during this time that John learned
the value of developing good clientele – a network of people that he could
provide a service for in the future.
The biggest key to John’s success was and is his initiative.
Departing from the path of most 16 year old he decided it was time to set out
on his own and form his own specialty advertising business. With a little bit
of advice from his uncle and 8 years of tutoring under his belt he created his
own company. John explains his decision this way. “Generally people are like
frogs on a lily- pad. If one decides to jump off, how many are left? The answer isn't two but three, because the frog only decided to jump off, he still hasn't entered the water.”
John’s unique approach in marketing a wide variety of
premiums, awards, executive gifts and other specialty products is in providing
a total service for the customer. He feels that his customers don’t just buy
items, they buy a “total service,” including packaging, shipping, and
consulting.
Currently he has eight employees and will gross
approximately $500,000 in sales this year. This is quite a step from being an
eight-year old peddling his uncle’s left over specialty items to being a
self-made entrepreneur.
Analysis:
Type: Service
Marketing approach: Networking
Unique Appeal: “Total Service”
Skills: None
Financial Overview:
Initial Investment: Minimal
Potential Income: $500,000
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