110 Unique Business ideas:
Business ideas No.8
8. The Handyman Can
After graduating from college, Andre went to work for the
government designing workflow systems and putting the right people in the right
jobs. It wasn't long though before he realized that at $14,000 a year he wasn't going anywhere in life. What did he do? The same thing most successful
entrepreneurs do – went into business for himself.
Leaving the security of his government position, Andre
established his own employment agency. It was here that he discovered a need
for temporary employment in his community. Though most employment agencies
worked under the assumption that their duty was to find permanent employment for
clientele, Andre decided to form Handyman Network, where he markets temporary labor,
Skills of his people rang from plumbing to fetching a cat from under a house.
His first step was setting up a system to identify the
skills of temporary workers. This he accomplished through tests, interviews,
and work histories. Next he advertised his Handyman’s worker skills through newspaper,
radio, and direct mail advertising in Charleston, S.C. where he lives. Then the
calls started coming in.
The interesting point of this work is that the temporary
workers like moving from job to job, although in many instances their temporary
work leads into full-time employment.
Businesses also like temporary help since they don’t have
the same payroll requirements as regular employees.
Andre’s network has supplied temporary workers, for more than
4000 clients and had sales in 1984 of $9000, 000. What Andre really enjoys,
apart from being independent, is the contribution he is makings in his
community. People need temporary help, and Handyman Network fills that need.
For Andre it was a matter of determining a need in his
community and then providing a service to feel that need. What are the needs of
your community? Can You Service one or more of them?
Analysis:
Type: Service
Marketing Approach: Advertising, Direct Mail
Unique Appeal: Temporary help
Skills: None
Financial Overview:
Initial Investment: Minimal
Potential Income: $9000,000
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